I'm watching FOX12 News here in Portland, and they just ran a story about Podcasting. The pointed out that it's even gone commercial, and had a quick interview with a guy from Centennial Wines - http://www.centennialwines.com/ - which apparently has a podcast available (I only see one episode, but maybe I am missing something).

Anyhow, TV is pushing the message of podcasting all the way into your living room on the newscast. That's gotta mean something.