Jeremy Wright's got something cool going on. He's a bit of an electronic entrepreneur, and posted this partial image on his weblog a week or so ago as a hint of what's up his sleeve.

So, I started poking around during an extended semi-bored period, and eventually figured it out - but it took quite a bit of creative thinking and searching (Google's pretty amazing, you know?). Jeremy then let me in on the secret a little - but since it's a secret, I won't tell. But you can guess all you want. 

It's basically all right there in the image though - you just have to use your eyes and brain a bit more than usual.

And - from Jeremy's blog today:

"The news? It’s a blogging network. The details are still largely under wraps, but we’re expecting to unveil it in the next 3-4 weeks. That said, if you can figure out what the name is from the logo, there are already a number of blogs live. In fact, if you can only figure out the first 2 characters in the logo, there are a number hidden links on Google to the new network."

Neville Hobson interviewed Jeremy on his podcast that was posted today, too.

It will be a cool business, when it happens. And no - that's not a swastika in the image.

Can you guess?