Google just can’t seem to stop pushing the coolness quotient to new levels.

New on the scene: Google Personalized (beta). Now this is great stuff – set up a profile of what your primary areas of interest are, then start searching on Google. By default, Google will return its standard results, but at the top of each results page you’ll see a slider mechanism. Move the slider to the right, and the results are narrowed down more and more to match your profile.

That’s cool.