Merry-Freakin'-Christmas from Blockbuster. NOT.

Not too long ago I wrote about Blockbuster's sudden and substantial rate increase. People were upset, me included. I begrudgingly gave in, however, and started paying the $7.00 increase - from $17.99 to $24.99 - per month for unlimited in-store exchanges and three mail rentals at a time.

A few minutes ago I got a very "friendly" email from Blockbuster, letting me know some of the great rentals they have available in the first paragraph, encouraging me to exchange movies in the store in the second paragraph, and then pretty much putting it to me without so much as kissing me first in the third paragraph. Here is exactly what it said (click the image on the right to see a screen shot of the actual email with the section highlighted):

"To continue to bring you the unmatched convenience of both online and in-store DVD rentals, your monthly subscription fee will change from $24.99 to $34.99. This adjustment† will go into effect on your next billing cycle on or after December 27, 2007. The benefits of your subscription plan will remain the same."

So, in the time span of about four to five short months, my monthly cost has gone from $17.99 to $34.99 per month (in other words, roughly doubled) and the services I get for the money are less (since I no longer get the two coupons a month for movie or game rentals that I got for a couple years before their August price and service change).

"Ok, but that's the last straw."

As soon as the month I have already paid for runs out mid-January, I'm dumping this mess. Goodbye Blockbuster. Hello Netflix. I feel like I have to encourage everyone to do the same. This is - in my opinion - not a consumer-friendly company. I know they need to make a profit, and I was willing to support that. But dragging your customers through this kind of mess is not the way to do it. Believe me when I say I'd likely have been willing to spend more for better service (or at least consistently good service in both the store and online, which I don't get today), had a reasonable rate increase been effectively sold to me.

If some kind of miracle happens between now and January 18th when my account runs out and Blockbuster changes their plans, I'll consider sticking around. But it won't happen. This appears to be just more of the same decisions. It's too bad.

If you received an email, feel free to make use of the comments here. What does yours say? What do you think? What - if anything - will you be doing about it? If you agree with me and want to share the sentiment, you can link to http://www.boycottblockbuster.com/, which points to this page.

Time to stand up and say something.

Added -- Some other comments made on other blogs:

Ars Technica analysis
Hacking Netflix
Gizmodo
SlashGear
Five Cent Nickel

And, via Gizmodo, a humorous visual that effectively captures the essence of the situation...

I also noted that new subscribers to Blockbuster (people who go there today to sign up for the first time) will be recruited under the "old" pricing plans, as they have not changed the information on the web site. That seems a little disingenuous, if not completely dishonest, doesn't it? Click the image below to see a fill-size screenshot of their pricing page on the site as of the morning of December 20th. I'd hope they'd at least get this problem fixed soon (unless they don't intend to increase the prices for new customers, of course).