What would Steve click?

It's not often you find advertising that doesn't just bother you. I try to keep the ads on this site relevant, minimalist and out of the way. But on a limited-size device like the iPhone, not to mention it's a device that has that "cool usability" vibe, the need for ultra-careful advertising design is critical. Acceptance is important.

Enter AdMob. They've created advertising blocks for the iPhone that are - well - pretty darn cool. Hopefully the advertisements that show up in them in practice will be relevant and cool, too. Check out the video.