From the What The Heck Were They Thinking Department:

I get a lot of "free" business magazines in my position at work. It's one of those inevitable and unavoidable facts of being in a job with "chief" and "executive" in the title. Some of them are actually useful. Many of them are not. A few have absolutely nothing to do with my job or areas of expertise. Those ones tend to get the virtual toilet flush, without so much as being reviewed.

Speaking of which, a new magazine arrived in my office mailbox today, and upon first glance the cover made me wonder, "Why in the world would someone actually name their magazine that?" Specifically, the acronym.

And for what it's worth, the magazine actually has some good stuff in it. But in an English speaking world, well...

I'd just go with the full name, myself.